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Over View
Concept cars can be opportunities for car designers to explore beyond realistic/political constraints. When accompanied with tight dead-lines new products, features, etc., often come as a result of these activities. The Air-flow concept was an exciting opportunity for our team (UX), to explore new possibilities that could come with a next generation, full digital cock-pit. Our goal was to: create a snippet of a personalized, clean, simple, and safe operating system for all age ranges to use, and enjoy. |
Background
Chrysler first introduced the Air-flow in 1934, and was one the first full-size American production cars to use stream-lining as a basis for a: sleeker, more efficient automobile. It had seemed (during the time) that, Chrysler's main selling point, was primarily focused on the physical safety, and integrity: of the product. In the possibly near future of car-making: the physical safety, and integrity of the product, will come as a standard. Next generation car buyers will demand not only physical safety, but also: the safety, and integrity of the vehicle software/electronics. |
In The Beginning
We as a team, had a short amount of time to wrap our heads around an entire operating system.
In order to meet our dead-lines/deliverables we decided to focus on four primary use cases that could be applied to a universal vehicle operator.
Those use cases being: vehicle on, driving, navigating, and vehicle off.
Knowing that the team would be required to create a looping video for the show car, I began blocking out the entire project into the four use cases that we had deemed important.
We as a team, had a short amount of time to wrap our heads around an entire operating system.
In order to meet our dead-lines/deliverables we decided to focus on four primary use cases that could be applied to a universal vehicle operator.
Those use cases being: vehicle on, driving, navigating, and vehicle off.
Knowing that the team would be required to create a looping video for the show car, I began blocking out the entire project into the four use cases that we had deemed important.
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Due To The Fact
Due to the fact that this particular configuration of an instrument panel had dedicated HVAC screens on the sides, we had thought that it would make sense to allow the operator to utilize the lower screen to it fullest. This meant allowing certain applications to take control of the lower screen during scenarios in which it would be safe, and appropriate for the driver to do so.
Due to the fact that this particular configuration of an instrument panel had dedicated HVAC screens on the sides, we had thought that it would make sense to allow the operator to utilize the lower screen to it fullest. This meant allowing certain applications to take control of the lower screen during scenarios in which it would be safe, and appropriate for the driver to do so.
After having a an idea as to: Who, What, Where, When, and Why, I began to block out the project.
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Results
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The Team:
Product Design / User Experience Design / Brand Team.
Product Design / User Experience Design / Brand Team.
- Peter - Raymant: Design Manager - Hero, User-Story, Art direction, Animation, and Project Management.
- You-Jin Kim: Senior Designer - Wizard, Art direction, Animation, and VFX.
- Mike Jurvelin: Creative Designer - Creator, Wire-Frames, Graphic gn.
- Joe Nissen: Everyman, Creative Visual Designer - Animation, Graphic design.
- Derek Delap: Creative Visual UX/UI Designer - Explorer, User-Story, Animation, Interaction.